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Discover TOP

” The future looks brighter than ever. For the last decade, TOP has been an integral part of Malaysian households. But, it’s never about cleaning – It’s About Innovating.

Ms. Annette Ling,
Southern Lion Managing Director

TOP, Laundry Detergent, developed by LION Corporation Japan, was the first laundry detergent to introduce anti-malodour technology in Malaysia in 2003. It then introduced its breakthrough Anti-Mite Dust formulation in 2011 that is proven to remove 99.9% of allergic mite-dust, and has been continuously championing the concept of hygienically clean living.

TOP was the first to understand changing consumer habits and changing consumer needs. It is championing the concept of hygienically clean living to encourage cleaner laundry, more comfort and a better sense of well-being.

Based on LION Corporation Japan’s technological capabilities, TOP is able to provide superior products that address cleaning issues and create value in consumers’ daily lives by going beyond removing visible soil, to removing invisible soil such as bacteria, sebum and protein that are the root cause of odour, allergies and even some communicable diseases.

The introduction of the hygienically clean living technology will allow TOP to serve consumers better with cleaner laundry, more comfort and a greater sense of well-being across the board from all our products.